Samantha Hernandez of Mauve Shoppe Featured on the Shop Jersey Shore Podcast

Samantha Hernandez, owner of Mauve Shoppe Boutique in Point Pleasant, New Jersey, was recently featured on the Shop Jersey Shore podcast hosted by Lisa Mazzuca of On Your Mark Designs. The in-depth conversation offered a behind-the-scenes look at the woman behind one of the Jersey Shore’s most beloved boutiques and celebrated Mauve’s growing impact both locally and online.

Building Mauve from the Ground Up

During the episode, Samantha shared her journey from creating handmade shirts and home décor to building a thriving fashion destination in Point Pleasant. What began as a small operation out of her home – while raising young children – quickly gained momentum through pop-up events and grassroots community engagement.

As interest grew, she was eventually nudged out of her home-based setup due to zoning issues. Instead of giving up, she channeled her energy into a bold next step – opening a physical storefront on Bridge Avenue in Point Pleasant Borough. That location, 2801 Bridge Avenue, has since become a hub for shoppers seeking curated fashion pieces, thoughtful gifts, and a warm, personalized shopping experience.

The Mauve Shoppe Experience

Mauve Shoppe specializes in small-batch women’s apparel, accessories, and gifts that rotate seasonally. Samantha described her approach to buying: working directly with trusted vendors, selecting limited quantities of standout items, and ensuring that once a piece is gone – it’s truly gone. This approach gives her customers a sense of exclusivity and keeps the inventory fresh and exciting.

Samantha shared that her true passion lies in helping women feel confident, beautiful, and empowered. Her favorite moments are often when local moms stop in looking for something to wear on a rare night out. “They’ll say they don’t even know what they like anymore,” she said. “I love being able to help them rediscover their style.”

Supporting Local and Giving Back

Throughout the episode, Samantha highlighted Mauve’s commitment to community – through partnerships, local collaborations, and charitable giving. The store regularly hosts pop-up events featuring local makers, from candle artists to skincare entrepreneurs, through a program called Mauve Showcase. These makers are given shelf space, marketing support, and in-store events to introduce their products to a wider audience.

Mauve also offers private boutique event packages, perfect for small businesses, bridal parties, or girlfriend get-togethers. Each event can be customized with local vendors—from charcuterie and sweet treats to permanent jewelry and chair massage experiences. These intimate gatherings reflect the boutique’s belief in celebrating milestones, friendships, and self-care.

And the giving doesn’t stop there. Samantha introduced Threads to Thrive, a charitable initiative that donates complete outfits—carefully selected and beautifully packaged—to women recovering from domestic violence or simply in need of encouragement. Every bag includes an uplifting note and a reminder that someone sees and supports them.

Online Shopping & VIP Access

Although rooted in the Point Pleasant community, Mauve Shoppe has also grown a dedicated nationwide audience through its online boutique. With flat-rate shipping and free delivery on orders over $75, customers from across the country can enjoy Mauve’s curated collections.

For loyal fans, the Mauve Shoppe VIP Facebook group offers first access to new arrivals, exclusive specials, birthday rewards, and insider updates. It’s a welcoming space that mirrors the boutique’s in-person warmth.

What’s Next for Mauve?

The episode closed with a look ahead to upcoming events, including Mauve’s Girlfriend’s Night on August 1, featuring comedy, bingo, chair massages, and local prizes. It’s one of many ways the boutique brings the community together to relax, laugh, and feel appreciated.

Samantha also talked about her love for living at the Jersey Shore—from summer sunsets on Barnegat Bay to quiet boardwalk strolls with her family. That deep appreciation for the area infuses everything she does at Mauve, from her store’s beachy, lighthearted aesthetic to her collaborations with nearby creators.